Why choose Digital Marketing as a career?
As the year 2021 is about to end, the one thing I learned is you need to stop thinking and start acting. The world is full of great opportunities we need to know what’s the best one for us. Digital Marketing is one of them.
With this plethora of opportunities comes the dilemma to choose one that is the best for us. So before going further let me ask a few questions?
Are you confused about your career?
Had a break and want to restart/change your career path?
Not knowing what field to choose?
Don’t worry I have been there too…
Today I’m going to share with you what I learned in this year and how I found the best solution available in the market.
While browsing online, you must have seen how you are exposed to a plethora of content that you consume in the form of videos, memes, images and so on.
Since technology is advancing and innovation seems to be at its peak, we too need to upgrade ourselves.
Digital marketing is one of the ways to update your skills and get the most promising jobs/career out of it. Let’s know more about Digital Marketing.
What is Digital Marketing? Why is it so Popular?
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is also known as online marketing and internet marketing.
Digital marketing campaigns include a combination of content marketing, e-mail marketing, social media marketing, search engine optimization, search engine marketing, campaign marketing, display advertising, marketing automation, influencer marketing, e-books, e-commerce marketing and deep marketing.
The one rule every marketer follows is that you should market your product where your customer spends most of his/her time and thus digital marketing became very important.
How many times you thought of buying a product and went over the internet to search for it? Various e-commerce stores thrive today due to the digital platforms available.
Soon businesses realised the importance of these digital platforms and started using it for marketing their products/services.
You would have observed how everything is going digital. You go over the internet and see some ads flashing around the content you are searching for.
Where did it come from?
Who placed it there?
It’s the work of a Digital Marketer who placed it there to promote the product/services or even to create brand awareness.
To become a digital marketer, you need not have expertise in all the segments of digital marketing. Based on your skills and interest you can select a niche, gain expertise and start working on it. But before that lets know more about a digital marketer.
Who is a Digital Marketer?
Digital Marketer is the person who uses digital platforms and tools to strategically and creatively promote product/services, build brand awareness for better customer outreach.
You can be a freelancer, employee or have your own digital marketing agency to work as a digital marketer.
How to become a digital marketer?
To become a digital marketer, you need to follow the following steps:
- Have the correct (success) mindset
- Learn to use the digital marketing tools
- Discover your niche based on your interest
- Build your own website
- Implement content marketing campaigns
- Do social media marketing and drive traffic
- Start lead generation and E-mail marketing
- Work as an SEO expert
- Specialize in your niche
- Build your own network
- Start approaching potential clients
- Stay updated with the latest Digital marketing trends
Once you start learning digital marketing slowly and gradually you will get more clarity on what niche you should select. There a various career options to choose in Digital Marketing.
Career options in Digital Marketing
Well, there are plenty of opportunities and segments in Digital marketing for you. Here is a complete list of the area you can gain expertise.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Writer
- Web developer and web designer
- Social media manager
- E-mail marketer
- Affiliate marketer
- Search Engine Optimization (SEO):
It is done to rank a particular website on the search result of a query. Search presence is important for getting discovered. This maximizes the number of website visitors. This traffic is known as organic search traffic. You can opt to become a SEO expert and help businesses rank their website on the search results.
2. Search Engine Marketing (SEM):
Search engine marketing stands for planning, implementing and managing the overall SEO strategy by covering a wide variety of duties like web analytics, web marketing, content strategy etc.
3. Content Writer:
You need attention for the growth of your business and attention needs content. Content writing skills are required to write blogs, articles, product descriptions, ad campaigns and to regularly update the website content.
4. Web Developer and Web designer:
Web designers are the ones who develop and design the website with unique features and maintain its appearance that help the website to stand out of the crowd. A website works as a brochure for the business and hence needs to be perfect.
5. Social Media Manager:
There are billions of social media users today which makes it a perfect place to build and promote a brand for businesses through social media campaigns and this is done by a social media executive. It also includes running ads on social media platforms like Facebook, Instagram, Google, YouTube etc. to target the right set of audience.
6. Email Marketer:
E-mail marketing includes creating unique value based content to send to your target audience. This channel can be used to engage the audience through personalized content and to keep them updated with the latest launches.
7. Affiliate Marketer:
Brands offer rewards to freelancers and influencers for promoting their products and services. You can be an affiliate marketer to get your affiliate links from businesses and use your influence to promote their brands by writing blogs or by creating ads.
You can learn these skills and prepare yourself for a digital marketing job or to become a freelancer. Get freelancing projects based on your skills and niche. Once you gain expertise, you can start your own digital marketing agency with a team of highly skilled professionals.
Digital Marketing Programs
To learn the fundamentals of digital marketing, join a course that adds value and gives you the opportunity to practically implement whatever you learn. Various institutes are providing premium online and offline digital marketing courses in India.
To know about the top schools that provide MBA in Digital marketing click here.
According to me, the best person to teach you is the one who himself is the best in the industry as he knows what works and what doesn’t.
I learned Digital Marketing from Digital Deepak He is one of the best digital marketers in India who runs his own digital marketing agency. I enrolled in his online course called Digital Deepak Internship Program (DDIP).
By now he has created thousands of certified digital marketers. The course is designed in such a way that anyone can learn it, irrespective of their age or skills.
To get more insights on marketing, click here.